MIS and the Strategic Development of Financial Institutions

Abstract

Aspects of research conducted among financial institutions, specifically building societies, banks, charge card operators and insurance groups are discussed. Within the context of trends in, and growing deregulation of, the financial sector, the role is examined of the marketing information systems to enable institutions to differentiate their marketing strategies and services. In particular, the ability to process information to develop precise targeting of customers with the appropriate value added services is considered. The MIS is increasingly crucial to strategic development within, and between, financial sectors. It is contended that size and use of technology are critical to leadership in the personal finance market.

Citation

Stone, M.A. and Clarkson, A.H. (1989), "MIS and the Strategic Development of Financial Institutions", Marketing Intelligence & Planning, Vol. 7 No. 1/2, pp. 22-30. https://doi.org/10.1108/EUM0000000001038