Trends of Marketing Research
David Carson
(Editor, European Journal of Marketing University of Ulster)
18921
Abstract
A selection of Anbar abstracts on marketing research from the past three years are reviewed. Marketing research is categorised into three sections: the application of techniques, marketing decision areas and the definition of market segments. Current issues, trends and key developments are identified from contemporary writings and for the future it would appear that the research is entering a new period of transition.
Keywords
Citation
Carson, D. (1989), "Trends of Marketing Research", Marketing Intelligence & Planning, Vol. 7 No. 9/10, pp. 17-24. https://doi.org/10.1108/EUM0000000001055
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited