Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb001510. When citing the article, please cite: Ronald McTavish, (1988), “Implementing Marketing Strategy”, Management Decision, Vol. 26 Iss: 5, pp. 9 - 12.

Citation

(1989), "Erratum", Marketing Intelligence & Planning, Vol. 7 No. 11/12, pp. 13-15. https://doi.org/10.1108/EUM0000000001064