Universal Product Codes: An Adjunct to Traditional Saleforce Controls

Abstract

Marketing affects and supports the entire organisation. Improvements or reductions in waste within the firm will also have an impact on the firm′s marketing effort. Marketing functions, such as financing the sale, risk taking, storing products, and transporting cannot be eliminated. The article considers the traditional methods of cost controls and applications of technology by the salesforce.

Citation

Teich, I. (1989), "Universal Product Codes: An Adjunct to Traditional Saleforce Controls", Marketing Intelligence & Planning, Vol. 7 No. 11/12, pp. 34-37. https://doi.org/10.1108/EUM0000000001068