Professional Practice Development

Abstract

The book under review covers the rise and fall of a well‐known American Law firm. Successful marketing must be backed up by a product or service which is adequately delivered by an ethically and respectably managed organisation.

Citation

Simmons, M. (1990), "Professional Practice Development", Marketing Intelligence & Planning, Vol. 8 No. 5, pp. 15-16. https://doi.org/10.1108/EUM0000000001080