International Marketing Review

Abstract

A variety of topics within international marketing are reviewed: global product strategies; export marketing and distribution strategies; export and planning future business with developing countries; and the difficulties of trading within Eastern Europe.

Citation

Tamer Cavusgil, S. (1991), "International Marketing Review", Marketing Intelligence & Planning, Vol. 9 No. 6, pp. 13-15. https://doi.org/10.1108/EUM0000000001106