The Role of the Promotion Fund of the International Coffee Agreement

Abstract

Coffee is the developing world′s largest export after oil, and coffee revenues are vital to many nations. However, growth prospects for consumption of this critically important commodity are not encouraging on a global basis and are discouraging in the US where volume is on a long‐term decline. The Promotion Fund of the International Coffee Agreement attempts to encourage consumption. The fund is financially supported by coffee producing countries that have signed the International Coffee Agreement. In light of objectives to assist developing nations and help these nations to help themselves, it is important to understand the operations of the Fund. The Promotion Fund of the International Coffee Agreement may serve as a skeletal model for the development of similar agreements for other products significant to the developing world.

Citation

Greer, T.V. and Chattalas, M.J. (1989), "The Role of the Promotion Fund of the International Coffee Agreement", International Marketing Review, Vol. 6 No. 3. https://doi.org/10.1108/EUM0000000001514