1992 – IS ″LANGUAGES FOR EXPORT″ ENOUGH?

Abstract

Foreign language skills are invaluable tools for exporting firms, and this area is focused on with reference to a case study of a West Midlands‐based UK subsidiary of a German‐speaking international metallurgical group.

Citation

Mughan, T. (1990), "1992 – IS ″LANGUAGES FOR EXPORT″ ENOUGH?", European Business Review, Vol. 90 No. 3. https://doi.org/10.1108/EUM0000000001860