Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002499. When citing the article, please cite: Terrence J. Kearney, (1989), “Frequent flyer programs: a failure in competitive strategy, with lessons for management”, Journal of Services Marketing, Vol. 3 Iss: 4, pp. 49 - 59.

Citation

(1990), "Erratum", Journal of Consumer Marketing, Vol. 7 No. 1, pp. 31-40. https://doi.org/10.1108/EUM0000000002567