Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02651339610127220. When citing the article, please cite: Israel D. Nebenzahl, Eugene D. Jaffe, (1996), “Measuring the joint effect of brand and country image in consumer evaluation of global products”, International Marketing Review, Vol. 13 Iss: 4, pp. 5 - 22.

Citation

(1997), "Erratum", Journal of Marketing Practice: Applied Marketing Science, Vol. 3 No. 3, pp. 190-207. https://doi.org/10.1108/EUM0000000004387