Foreign Travel Behaviour in a Growing Vacation Market: Implications for Tourism Marketers

Abstract

This research into tourism motivation and high‐ and low‐risk perception of tourist venues shows that Saudi travellers place great importance on rational/denotative attributes, like visiting another Muslim country, good food, value for money and ease in renting a flat. Studies of the information sources the Saudis find valuable is also discussed and avenues for further research recommended.

Citation

Yavas, U. (1987), "Foreign Travel Behaviour in a Growing Vacation Market: Implications for Tourism Marketers", European Journal of Marketing, Vol. 21 No. 5, pp. 57-69. https://doi.org/10.1108/EUM0000000004697