Marketing the Library Service — Sales and Promotion

Abstract

States that the present recession and associated government policy on local authority expenditure has hit hard at library services throughout the UK. Proposes that libraries should focus on marketing their services in order to establish their cost‐effectiveness. Looks at the dynamics of marketing: identify your product, identify your market, and bring product and market together. Examines how this can be implemented in the library area to establish the role of the organization and thus its effectiveness. Proposes that the library organization will only survive if it takes into account all these factors.

Citation

Turner, N. (1984), "Marketing the Library Service — Sales and Promotion", European Journal of Marketing, Vol. 18 No. 2, pp. 72-81. https://doi.org/10.1108/EUM0000000004771