Consumer Attitudes Towards Marketing in England and the United States

Abstract

Presents a composite picture of public attitudes towards marketing, consumerism and related regulations at the beginning of a new decade. Employs a research instrument used abroad, a study of consumers in England was undertaken for the purpose of uncovering attitudes towards the marketing system as well as the factors underlying these attitudes. Questionnaires were delivered to 990 households in England and of these 305, or 31 per cent, were returned. Results from an earlier US study were also used in the methodology. Discusses the results in depth and uses tables to clarify these. Concludes that the data presented is still able to be used in this sample. Posits that current marketing practices concerning standards of product quality in advertising and fairness of prices are neither praised nor endorsed.

Citation

French, W.A., Barksdale, H.C. and Perreault, W.D. (1982), "Consumer Attitudes Towards Marketing in England and the United States", European Journal of Marketing, Vol. 16 No. 6, pp. 20-30. https://doi.org/10.1108/EUM0000000004853