Marketing Marketing Training
P.C.N. Michell
(University of Bradford Management Centre, Bradford, UK)
1261
Abstract
Investigates the usage of, and attitude towards marketing training in UK companies by means of survey data collated among 669 respondent firms. Suggests possible future directions for training in this area.
Keywords
Citation
Michell, P.C.N. (1979), "Marketing Marketing Training", European Journal of Marketing, Vol. 13 No. 1, pp. 3-14. https://doi.org/10.1108/EUM0000000004927
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited