Exploring Relations among Awareness Attitude and Behaviour

Abstract

Reports results of an attempt to test temporal order of awareness, attitude and behaviour using the cross‐logged panel correlation technique — a method for establishing probabilistic causality by non‐experimental data. Tries to replicate, in this study, one by O'Brien, examining loyalty of new residents in an area developing loyalty to restaurants. Questionnaires were distributed to new students in Bergen, Norway for the autumn semester in 1974, in all 200 students received 2 questionnaires over a four‐week period and 126 completed the questionnaire both times, discusses results of these. Concludes that results give little support for the concept of a ‘hierarchy‐of‐effects’, postulating the sequence of awareness, attitudes and behaviour.

Citation

Grønhaug, K. and Arndt, J. (1978), "Exploring Relations among Awareness Attitude and Behaviour", European Journal of Marketing, Vol. 12 No. 2, pp. 171-177. https://doi.org/10.1108/EUM0000000004966