A bargain theory of pricing: generalization
Sasson Bav‐Yosef
(University of Aston, Burningham, UK)
225
Abstract
Describes the Moyer model of price bargaining process with some extensions. Provides evidence supporting the model and findings based on research into part of the UK textile manufacturing and distributive industries. Suggests that the Moyer model provides support to the theory that the channel relationships affect the bargaining interval and buying price.
Keywords
Citation
Bav‐Yosef, S. (1973), "A bargain theory of pricing: generalization", European Journal of Marketing, Vol. 7 No. 1, pp. 47-54. https://doi.org/10.1108/EUM0000000005098
Publisher
:MCB UP Ltd
Copyright © 1973, MCB UP Limited