Unit pricing: a positive response to consumerism
Lawrence Lamont
(University of Colorado, Boulder, USA)
James Rothe
(University of Colorado, Boulder, USA)
Charles Slater
(University of Colorado, Boulder, USA)
455
Abstract
Examines unit pricing of grocery products, a recent business response to the forces of consumerism in the USA, and its effects on the consumer, the retailer and the manufacturer. States that, as a pricing device, unit pricing is not entirely new, as products such as meats, dairy products and many fresh fruits and vegetables have been unit priced for years. Concludes that, before the full impact of unit pricing can be assessed, additional research questions need to be answered.
Keywords
Citation
Lamont, L., Rothe, J. and Slater, C. (1972), "Unit pricing: a positive response to consumerism", European Journal of Marketing, Vol. 6 No. 4, pp. 223-233. https://doi.org/10.1108/EUM0000000005144
Publisher
:MCB UP Ltd
Copyright © 1972, MCB UP Limited