Marketing models in the gas industry

Abstract

Looks at models constructed for the gas industry domestic, central heating, cooling and industrial markets. Shows how these models can be used to permit the rapid assessment of marketing targets for appliance sales and price levels against gas supply constraints. Concludes that although these models do not provide instant solutions to the marketing problems of the gas industry they do help to organize available data in a more efficient way.

Citation

Hawdon, D. (1971), "Marketing models in the gas industry", European Journal of Marketing, Vol. 5 No. 3, pp. 99-109. https://doi.org/10.1108/EUM0000000005163