Irish advertising agencies as seen by their clients

Abstract

Examines the general image which Irish advertisers have of Irish advertising agencies. Gives a definition of image and looks at how this applies to advertising companies in Ireland. Suggests that results show Irish advertising agencies to be somewhat lacking in creative skills and professionalism although their image at a personal level is satisfactory.

Citation

Murray, J.A. (1971), "Irish advertising agencies as seen by their clients", European Journal of Marketing, Vol. 5 No. 3, pp. 123-136. https://doi.org/10.1108/EUM0000000005166