Some aspects of small firm purchasing activities

Abstract

Studies purchasing responses of small firms to the introduction of a new product. Indicates, from results, that search and evaluation phases of the decision are severely abbreviated – also small firms exist in informationally‐barren environments. States that academic interest in organisational behaviour has been increasing rapidly since the Second World War, in particular with regard to decision making. Posits that the nature of small firms' formalised buying procedures requires more research, as they are often marginalised with regard to important areas of market information such as that provided by agents and vendors. Summarises that the role of specialisation of the parts of the organisation and the complex interaction between these parts needs further study.

Citation

Rados, D.L. (1970), "Some aspects of small firm purchasing activities", European Journal of Marketing, Vol. 4 No. 1, pp. 9-17. https://doi.org/10.1108/EUM0000000005178