Factors influencing market and entry mode selection: developing the MEMS model

Abstract

In the associated paper “Selecting overseas markets and entry modes: two decision processes or one?”, it was proposed that market selection and market entry mode selection be looked upon as two aspects of one decision process. Examines a wide spectrum of factor categories to be included in the proposed MEMS model and argues that an inclusive spectrum of analysis would make it a universally applicable model, capable of accommodating all business contexts and most relevant business practices.

Citation

Koch, A.J. (2001), "Factors influencing market and entry mode selection: developing the MEMS model", Marketing Intelligence & Planning, Vol. 19 No. 5, pp. 351-361. https://doi.org/10.1108/EUM0000000005652