Measuring perceived service quality of fashion stores: a test‐retest reliability investigation

Abstract

Using a test‐retest methodology, an established measurement scale for consumer‐perceived service quality in fashion retailing was further evaluated in terms of reliability. Results indicate that the scale possesses, relative to another popular nonindustry‐specific scale, high internal consistency reliability. However, in terms of temporal reliability, the scale is relatively inferior. Suggestions are also made for further study, as to why the scale is unstable.

Citation

Leung, C. and Kin‐man To, C. (2001), "Measuring perceived service quality of fashion stores: a test‐retest reliability investigation", Journal of Fashion Marketing and Management, Vol. 5 No. 4, pp. 324-329. https://doi.org/10.1108/EUM0000000007294