Predicting bankruptcy in resort hotels: a survival analysis

Abstract

Purpose

This study aims to examine variables influencing resort hotels’ survival in Spain, which had not previously been analysed. In this country, determining whether the reasons resort hotels close are different from other hotels could be imperative to resort hotels’ survival.

Design/methodology/approach

The survival analysis used Cox’s semi-parametric proportional hazards regression to determine which variables influence hotel closure and how much each variable increases risk of closure.

Findings

Resort hotel closure depends on hotel size, location, executive management and the business cycle. Survival is not affected by hotel type or financial structure.

Research limitations/implications

While this methodology is common in business survival analyses, it has seldom been applied to hotels and has never been used to study the survival of resort hotels.

Practical implications

Companies need to rethink the location of new hotels. For already-built facilities, good management practices are strategically important for resort hotels’ survival.

Originality/value

This paper explores the reasons why resort hotels survive. The study’s selection of variables and methodology and its conclusions are unique.

Citation

Gemar, G., Soler, I.P. and Guzman-Parra, V.F. (2019), "Predicting bankruptcy in resort hotels: a survival analysis", International Journal of Contemporary Hospitality Management, Vol. 31 No. 4, pp. 1546-1566. https://doi.org/10.1108/IJCHM-10-2017-0640