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Scale purification: state-of-the-art review and guidelines

Andreas Wieland (Department of Operations Management, Copenhagen Business School, Frederiksberg, Denmark)
Florian Kock (Department of Marketing, Copenhagen Business School, Frederiksberg, Denmark)
Alexander Josiassen (Department of Marketing, Copenhagen Business School, Frederiksberg, Denmark and School of Economics, Finance and Marketing, RMIT University, Melbourne, Australia)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 5 November 2018

Issue publication date: 20 November 2018

791

Abstract

Purpose

This paper aims to identify scale purification criteria for both uni- and multidimensional reflective scales and apply these criteria to an evaluation of the methodological status quo of the hospitality literature.

Design/methodology/approach

Based on a literature review, the authors develop a taxonomy of statistical and judgmental criteria across scale levels, from which best practices are derived. Recent publications in leading hospitality journals are then evaluated based on these scale purification steps.

Findings

The authors uncover a lack of transparency when reporting scale purification practices. Moreover, methodological steps are often entirely omitted or insufficiently followed, especially when it comes to judgmental scale purification practices.

Research limitations/implications

The authors focus on reflective scales in the hospitality discipline. Methodological traditions in other fields might lead to different results if the chosen approach was to be repeated there.

Practical implications

The authors provide a set of suggestions that will help researchers in hospitality and adjacent disciplines to greater consensus and consistency of application regarding the methodological steps when carrying out scale purification in reflective scales.

Originality/value

Application of scale purification in hospitality research has been scarce. The authors extend existing research and provide the most comprehensive study so far of present and best scale purification practices, using both statistical and judgmental criteria.

Keywords

Citation

Wieland, A., Kock, F. and Josiassen, A. (2018), "Scale purification: state-of-the-art review and guidelines", International Journal of Contemporary Hospitality Management, Vol. 30 No. 11, pp. 3346-3362. https://doi.org/10.1108/IJCHM-11-2017-0740

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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