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Electrifying the future: analysing the determinants of electric vehicle adoption

Deepika Pandita (Symbiosis Institute of Business Management, Pune, India and Symbiosis International (deemed University), Pune, India)
Vimal Bhatt (Symbiosis Institute of Business Management, Pune, India and Symbiosis International (deemed University), Pune, India)
V. V. Ravi Kumar (Symbiosis Institute of Business Management, Pune, India and Symbiosis International (deemed University), Pune, India)
Anam Fatma (Symbiosis Institute of Business Management, Pune, India and Symbiosis International (deemed University), Pune, India)
Fatima Vapiwala (Symbiosis Institute of Business Management, Pune, India and Symbiosis International (deemed University), Pune, India)

International Journal of Energy Sector Management

ISSN: 1750-6220

Article publication date: 29 January 2024

209

Abstract

Purpose

This study aims to emphasize green energy-driven solutions to address environmental sustainability issues, particularly to promote the uptake of electric vehicles (EVs). This study intends to investigate user adoption of EVs as the existing predicament of converting car owners to EV buyers, demanding a push to create a facilitating environment for EV uptake.

Design/methodology/approach

A survey-based quantitative study involving 330 car owners and potential buyers was conducted involving four predictors, i.e. financial benefits, social influence, charging infrastructure and range consciousness. Environmental concerns and socio-demographic factors such as age, family income and gender were considered as moderators between these predictors and EV adoption intention. Partial least square structural equation modelling was used to analyse the proposed relationships.

Findings

The findings indicated that financial benefits (ß = 0.169, t = 3.930), social influence (ß = 0.099, t = 2.605), range consciousness (ß = 0.239, t = 3.983) and charging infrastructure (ß = 0.142, t = 4.8) significantly impact EV adoption. Family income was the most significant moderator with a large effect size (F square = 0.224), followed by environmental concern (F square = 0.182) and age (F square = 0.042) having a medium moderation effect and, subsequently, gender (F square = 0.010) as a mild moderator.

Originality/value

By analysing environmental concerns as a moderator, this study fosters a novel understanding of how environmental concerns impact EV adoption, which has not been explored. Additionally, the empirical assessment of the socio-economic and socio-demographic factors of EV adoption helps to offer a consumer perspective to the government and policymakers in undertaking initiatives to promote EV adoption.

Keywords

Acknowledgements

This research was carried out with the Research Grant awarded by the Indian Council of Social Science Research (ICSSR), New Delhi, Ministry of Education, Government of India for a Minor Research Project (2021-22).

Citation

Pandita, D., Bhatt, V., Kumar, V.V.R., Fatma, A. and Vapiwala, F. (2024), "Electrifying the future: analysing the determinants of electric vehicle adoption", International Journal of Energy Sector Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJESM-06-2023-0004

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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