The Effects of Polysemic Structures on Olympic Viewing
Laurence Chalip
(School of Marketing and Management at Griffith University)
B. Christine Green
(School of Marketing and Management at Griffith University)
Lee Vander Velden
(Department of Kinesiology University of Maryland College Park, MD 20742-2611 U.S.A.)
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 March 2000
179
Keywords
Citation
Chalip, L., Green, B.C. and Velden, L.V. (2000), "The Effects of Polysemic Structures on Olympic Viewing", International Journal of Sports Marketing and Sponsorship, Vol. 2 No. 1, pp. 29-47. https://doi.org/10.1108/IJSMS-02-01-2000-B004
Publisher
:Emerald Group Publishing Limited
Copyright © 2000 by Winthrop Publications Limited