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The Rio's transport legacy: pre- and post-Games resident perceptions

Tiago Ribeiro (Faculty of Human Kinetics, University of Lisbon, Lisbon, Portugal) (Augusto Motta University Centre, Rio de Janeiro, Brazil)
Victor Almeida (COPPEAD - The Graduate School of Federal University of Rio de Janeiro, Rio de Janeiro, Brazil)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 10 November 2020

Issue publication date: 27 March 2021

672

Abstract

Purpose

The Rio 2016 Olympic Games required a significant investment in the public transport systems, connecting four city's areas and providing different types of impacts and legacies for their hosts. The purpose of this paper is to examine resident perceptions of the public transportation issues in the Rio host city before and after the Games. Key factors underpinning transportation issue outcomes are identified.

Design/methodology/approach

Data were collected among Rio local residents by using a pre-Games (n = 504) and post-Games design (n = 421). The cross-sectional and longitudinal data were assessed at both time periods. An exploratory factor analysis revealed five factors, and a confirmatory factor analysis analysed the psychometric properties of the constructs proposed. Subsequently, MANOVA and a series of ANOVA tests (one-way and paired samples) were performed to analyse the differences in perceptions before and after the Games.

Findings

Results revealed a five-factor model of public transportation issues perceived: planning, infrastructure, insecurity, information and urban mobility. Resident perceptions for four factors (planning, infrastructure, insecurity, urban mobility) increased from pre- to post-Games, meaning that they have a more negative perspective about those issues. In contrast, the findings suggested an improvement in public transport information perceived between the period before and after the Games.

Originality/value

This study contributes to the academic literature related to discussing the Olympic legacy by providing evidence of how hosting the Olympics may lead to social exchange with negative outcomes on transport legacy. The findings of this study can be used as valuable information for future event organizers, local authorities and governments.

Keywords

Citation

Ribeiro, T. and Almeida, V. (2021), "The Rio's transport legacy: pre- and post-Games resident perceptions", International Journal of Sports Marketing and Sponsorship, Vol. 22 No. 1, pp. 32-52. https://doi.org/10.1108/IJSMS-04-2020-0073

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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