Soccer marketing and the irrational consumption of sport
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 March 2006
180
Citation
Chadwick, S. (2006), "Soccer marketing and the irrational consumption of sport", International Journal of Sports Marketing and Sponsorship, Vol. 7 No. 3, pp. 3-3. https://doi.org/10.1108/IJSMS-07-03-2006-B002
Publisher
:Emerald Group Publishing Limited
Copyright © 2006 by Winthrop Publications Limited