Forecasting the importance of media technology in sport: the case of the televised ice hockey product in Canada
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 October 2006
Abstract
Although literature exists that profiles the effects of technology on sport, there has been little exploration into the specific effects of media technologies. This case study contributes to the existing literature on the convergence of technology and sport by examining which of five key media technologies will have the greatest impact upon the televised ice hockey product. The results demonstrate the importance of forecasting media technology in sport.
Keywords
Citation
O'Reilly, N. and Rahinel, R. (2006), "Forecasting the importance of media technology in sport: the case of the televised ice hockey product in Canada", International Journal of Sports Marketing and Sponsorship, Vol. 8 No. 1, pp. 76-91. https://doi.org/10.1108/IJSMS-08-01-2006-B009
Publisher
:Emerald Group Publishing Limited
Copyright © 2006 by Winthrop Publications Limited