The case study method: a powerful teaching tool in sports marketing education

Carlos Martí Sanchis (Centre for Sport Business Management, IESE Business School, Camino del Cerro, del águila 3, 28023 Madrid, Spain)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 October 2007

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Citation

Martí Sanchis, C. (2007), "The case study method: a powerful teaching tool in sports marketing education", International Journal of Sports Marketing and Sponsorship, Vol. 9 No. 1, pp. 2-5. https://doi.org/10.1108/IJSMS-09-01-2007-B002

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Emerald Group Publishing Limited

Copyright © 2007 by Winthrop Publications Limited

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