Are global sports events worth the bid?
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 April 2011
78
Citation
Desbordes, M. (2011), "Are global sports events worth the bid?", International Journal of Sports Marketing and Sponsorship, Vol. 12 No. 3, pp. 1-1. https://doi.org/10.1108/IJSMS-12-03-2011-B001
Publisher
:Emerald Group Publishing Limited
Copyright © 2011 by Winthrop Publications Limited