Polarity and the need for research
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 July 2012
35
Citation
Desbordes, M. (2012), "Polarity and the need for research", International Journal of Sports Marketing and Sponsorship, Vol. 13 No. 4, pp. 1-1. https://doi.org/10.1108/IJSMS-13-04-2012-B001
Publisher
:Emerald Group Publishing Limited
Copyright © 2012 by Winthrop Publications Limited