Leveraging sponsorship for home and away
Michel Desbordes
(ISC School of Management, Paris, & University Paris Sud 11, France)
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 July 2013
72
Citation
Desbordes, M. (2013), "Leveraging sponsorship for home and away", International Journal of Sports Marketing and Sponsorship, Vol. 14 No. 4, pp. 1-1. https://doi.org/10.1108/IJSMS-14-04-2013-B001
Publisher
:Emerald Group Publishing Limited
Copyright © 2013 by Winthrop Publications Limited