Time for rights holders to expand horizons
Michel Desbordes
(ISC School of Management, Paris, & University Paris Sud 11, France)
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 October 2013
46
Citation
Desbordes, M. (2013), "Time for rights holders to expand horizons", International Journal of Sports Marketing and Sponsorship, Vol. 15 No. 1, pp. 1-1. https://doi.org/10.1108/IJSMS-15-01-2013-B001
Publisher
:Emerald Group Publishing Limited
Copyright © 2013 by Winthrop Publications Limited