Could sponsorship polarity damage sport?
Michel Desbordes
(ISC School of Management, Paris, & University Paris Sud 11, France)
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 October 2014
112
Citation
Desbordes, M. (2014), "Could sponsorship polarity damage sport?", International Journal of Sports Marketing and Sponsorship, Vol. 16 No. 1, pp. 1-1. https://doi.org/10.1108/IJSMS-16-01-2014-B001
Publisher
:Emerald Group Publishing Limited
Copyright © 2014 by Winthrop Publications Limited