Understanding perceived risk factors toward mobile payment usage by employing extended technology continuance theory: a Vietnamese consumers’ perspective
Journal of Asia Business Studies
ISSN: 1558-7894
Article publication date: 6 October 2023
Issue publication date: 18 January 2024
Abstract
Purpose
This study aims to examine the impact of perceived risk dimensions, confirmation, perceived usefulness and perceived ease of use on user satisfaction and their continuance intention to use mobile payments across Vietnam based on the extended technology continuance theory (TCT).
Design/methodology/approach
This study used an online questionnaire-based survey design to collect data from 417 respondents using judgmental and snowball sampling techniques. The respondents in this survey are personal users of mobile payments across Vietnam. Data analyses and hypothesis testing were carried out using the partial least squares structural equation modeling.
Findings
The findings demonstrate that physical risk, time loss risk, opportunity cost risk, confirmation, perceived ease of use and perceived usefulness are important elements influencing consumers’ satisfaction toward continuance intentions to use mobile payment services. Satisfaction is also significantly associated with continuance intentions to use mobile payments across Vietnam. Other relationships, including functional risk, social risk, financial risk and information risk are not significantly related to satisfaction. These results are expected to be useful for mobile payment service providers. Understanding the factors mentioned in this study enables mobile payment service providers to improve their offerings strategically and then motivate their clients to keep using mobile payments.
Originality/value
The work is among the very few bodies of empirical research to investigate the continuance intention to use mobile payments using the extended TCT by incorporating the various dimensions of perceived risk construct in the fintech sector to develop a research model for this study. Furthermore, combining with perceived risk dimensions, this study expands the TCT model’s mobile app to the fintech sector, and advances the understanding of the use of the extended TCT in the fintech sector and adds to the theory.
Keywords
Acknowledgements
The author sincerely thanks all survey respondents and IU students who took part as interviewers for their commitment, time, and input.
Since the acceptance of this article, the following author has updated his affiliations: Minh-Tri Ha is at the School of Business, International University, Ho Chi Minh City, Vietnam and Vietnam National University, Ho Chi Minh City, Vietnam.
Citation
Ha, M.T., Tran, K.T., Sakka, G. and Ahmed, Z.U. (2024), "Understanding perceived risk factors toward mobile payment usage by employing extended technology continuance theory: a Vietnamese consumers’ perspective", Journal of Asia Business Studies, Vol. 18 No. 1, pp. 158-182. https://doi.org/10.1108/JABS-01-2023-0025
Publisher
:Emerald Publishing Limited
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