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Marketing in the 21st Century and beyond: Timeless Strategies for Success

George R. Cook (Executive Professor of Marketing & Psychology, Simon School of Business, University of Rochester.)

ISSN: 0736-3761

Article publication date: 28 October 2013

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George R. Cook (2013), "Marketing in the 21st Century and beyond: Timeless Strategies for Success", Journal of Consumer Marketing, Vol. 30 No. 7, pp. 607-608. https://doi.org/10.1108/JCM-07-2013-0635

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