Prioritising the risks in Halal food supply chain: an MCDM approach

Abstract

Purpose

Risk in the Halal food supply chain is considered as the failure to deliver the product which complies with Halal standards. The purpose of this paper is to identify the risk elements associated with Halal food supply chains and prioritise them appropriately towards better management.

Design/methodology/approach

This research used a systematic literature review to identify various risk elements in the Halal food supply chain and consolidate them with the expertise of professionals and academicians. Further, the fuzzy analytic hierarchical process (fuzzy AHP) is applied to prioritise the identified risk elements.

Findings

The findings of the research suggest that “supply-related risks” are the most prominent risk. Raw material integrity issue is a vital element in the Halal food supply chain. The failure of the supplier to deliver material that complies with Halal standards reduces the industrial economic advantage. This study recommends that the integration of internal processes and outsourcing elements can mitigate the risk of the Halal food supply chain by having a holistic view of the processing and delivery of Halal foods.

Research limitations/implications

Systematic literature review and experts’ opinion are used to identify and consolidate risks. For the literature review, only the SCOPUS database is used; thus, there is a chance to overlook some risk elements. Additionally, the fuzzy AHP analysis depends on relative preference weight. Therefore, care should be taken while constructing a pairwise comparison matrix for risk elements.

Practical implications

The findings of the study can help the managers who have a holistic view on risk mitigation of the Halal food supply chain. This study may assist managers to share information about the processing of Halal food from top to bottom to manage risk.

Originality/value

This study may act as a baseline for undertaking future research in the area of risk management of the Halal food supply chain.

Citation

Khan, S., Khan, M.I., Haleem, A. and Jami, A.R. (2022), "Prioritising the risks in Halal food supply chain: an MCDM approach", Journal of Islamic Marketing, Vol. 13 No. 1, pp. 45-65. https://doi.org/10.1108/JIMA-10-2018-0206