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Muslim travellers: a bibliometric analysis

Syadiyah Abdul Shukor (Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia, Nilai, Malaysia)
Uraiporn Kattiyapornpong (Faculty of Business and Law, University of Wollongong, Wollongong, Australia)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 1 January 2024

Issue publication date: 7 March 2024

150

Abstract

Purpose

This study aims to provide an insight into research related to Muslim travellers in the past 42 years.

Design/methodology/approach

Using 342 articles collected from the Scopus database from 1981 to 2023, this study adopted the Bibliometrix in RStudio package and Biblioshiny Web application to analyse the research on Muslim travellers in two main categories: overview and intellectual structures.

Findings

The first publication related to Muslim travellers occurred in 1981 and number of publications remained few in the first three decades. Starting 2015, publications on Muslim travellers experienced a growing development of discussions and publications. Four prominent research clusters were identified: “halal tourism”, “hajj”, “Islamic tourism” and “tourist post-purchase”. Themes within the research on Muslim travellers have evolved from the “pilgrimage” to “Islamic tourism” theme. Then, the “Islamic tourism” theme has been expanded to a variety of topics that were primarily relevant to Muslim tourist behaviour. Themes related to “climate change” and “Syria” have been identified as the niche themes that need further study.

Research limitations/implications

Scopus database is regularly updated as the number of papers and journals may increase or decrease from time to time. This may impact on the fluctuation of the theme analysis from the article search at that time.

Originality/value

This study reviews publications related to Muslim travellers over the past four decades. Accordingly, it can aid interested researchers and stakeholders in gaining a more thorough understanding of Muslim traveller research.

Keywords

Acknowledgements

This work was supported by 2022 Visiting Academic Program, School of Business, Faculty of Business and Law, University of Wollongong 2022 Faculty of Business and Law’s Internal Grant Scheme, Round 3.

Author’s specific contribution: Assoc. Prof Dr Syadiyah Abdul Shukor – conceptualization; data curation; formal analysis; methodology; validation; visualization; writing – original draft, review and editing. Uraiporn Kattiyapornpong, PhD – writing – original draft; review and editing.

Citation

Abdul Shukor, S. and Kattiyapornpong, U. (2024), "Muslim travellers: a bibliometric analysis", Journal of Islamic Marketing, Vol. 15 No. 4, pp. 1054-1077. https://doi.org/10.1108/JIMA-11-2022-0302

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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