Citation
Zahay-Blatz, D. (2013), "Journal update, how to get published in JRIM, and this issue", Journal of Research in Interactive Marketing, Vol. 7 No. 4. https://doi.org/10.1108/JRIM-07-2013-0045
Publisher
:Emerald Group Publishing Limited
Journal update, how to get published in JRIM, and this issue
Article Type: Editorial From: Journal of Research in Interactive Marketing, Volume 7, Issue 4
First, I am happy to announce that we have selected a new editorial board and you will start to see these changes when you get the first issue of next years journal, Volume 8. I have taken great care to make sure that we have an international representation and also that the many research interests of our journal are represented. I am happy to say that many of our board members have agreed to stay on and some are taking on more responsibility for raising the profile of the journal internationally. We recently added a Facebook page and, through our board efforts, will be highlighting the journal at more conferences next year. We plan to have an in-person meeting at the Direct/Interactive Marketing Summit in Chicago on October since so many of us will attend that conference. Our special issue on the past, present and future of interactive marketing will feature submissions from that conference and we will provide a cash award to the best paper from that conference we hope several of top submissions from the conference will make it into our special issue.
As we continue to move forward to improve the journal quality, I want to take a few moments for some housekeeping issues before I introduce the papers in this issue. As you would expect, am starting to receive a flurry of submissions and submissions are up from this time last year. This increase in activity happens each summer when many academics are working on research. I would give the advice to any author, no matter what the journal, to carefully read the guidelines for authors before submitting your paper. I just sent back seven out of seven recent manuscripts because the authors did not adhere to our structured abstract guidelines and/or our reference format.
Sending a paper in the wrong format for JRIM is a bad signal. This action says that maybe JRIM was not your first choice, or that you do not care if you get accepted in JRIM. If you do not take the time and trouble to look at our author guidelines and submit your manuscript in the proper form, we will not forward it to our newly constituted and dedicated editorial board. The structured abstract helps us find you the best reviewers and helps the reviewers understand where your paper fits and the contributions that have been made by your work. The abstract must be included in your paper as well as in the online submission system. You can copy and paste the abstract from your manuscript when submitting your paper, but you must make sure that the abstract is also included in your manuscript.
As our online guidelines state, “Please type your structured abstract into the corresponding fields. We provide online guidelines for writing the abstract. Some headings, like purpose, design/methodology/approach, findings and originality/value are mandatory. Research limitations/implications, practical implications and social implications are only necessary if applicable. Please pay attention to these important guidelines to ensure that your manuscript will not be withdrawn and sent back to you, delaying the beginnings of your review process.
Now, let us get on to our final issue of 2013. I am delighted with this issue as it has articles that cover many of the areas of our journal, from modeling to the behavioral, motivational and social aspects of internet marketing. The issue spans B2B and B2C research as well. It is nice to see that issue also has work from some Editorial Advisory Board members as we reconstitute the board.
I am pleased to present a paper by new board member Andrew Rohm and his co-authors Velitchka D. Kaltcheva and George R. Milne entitled, “A mixed-method approach to examining brand-consumer interactions driven by social media. This paper examines the underlying motivations in social media interactions with some practical implications.
Kunal Swani, George Milne and Brian P. Brown, have a paper in this issue entitled “Spreading the word through likes on Facebook: evaluating the message strategy effectiveness of Fortune 500 companies. Their paper is a welcome addition to our journal as it examines how to improve not only B2C but also B2B social interactions, with some interesting insights for these firms.
Long-standing board member Charles F. Hofacker is featured on a paper by Margherita Pagani and her other co-author Ronald E. Goldsmith, entitled, “Extraversion as a stimulus for user-generated content, which provides insight into the role of personality traits in online interactions.
I was pleased to see René Michel, Igor Schnakenburg and Tobias von Martenss paper, “Methods of variable pre-selection for net score modeling. This paper focuses on how to improve scoring models for “uplift calculations. This is a topic from the direct marketing days of our journal that is even more relevant today as more companies work on improving their data analytics.
So enjoy the issue and I will “see you again in the new year.
Debra Zahay-Blatz
Editor-in-Chief