Value co-creation and performance within Brazilian innovation environments
Journal of Research in Marketing and Entrepreneurship
ISSN: 1471-5201
Article publication date: 31 May 2022
Issue publication date: 6 January 2023
Abstract
Purpose
This study aims to analyse value co-creation in innovative firms within innovation environments (IEs) in the south region of Brazil from a processual and dynamic perspective, including its antecedents, initiatives and its outcomes in the multiple facets of the firms’ performance.
Design/methodology/approach
A qualitative and quantitative multi-method study was carried out with the management and support teams of these IEs, as well as with a sample of 91 companies installed.
Findings
The results helped clarify the value co-creation process in IEs of an emerging economy, suggesting under which conditions and how value co-creation practices are performed and its significant role in specific performance dimensions of companies.
Research limitations/implications
The study contributes to companies and IEs within emerging economies to prioritize practices related to the co-creation of value to enhance their results.
Originality/value
In emerging countries, IEs struggle to apply their scarce resources to the development of hosted firms. Having value co-creation as a concept that presupposes the involvement of the beneficiary and other actors to improve the companies’ value proposition, its practice may constitute a valuable ally in this effort. However, the dynamics of value co-creation in such environments, its antecedents and specific outcomes are still unclear.
Keywords
Citation
dos Santos, G.P.P., Schmidt, S., Gonçalves, M.A. and Bohnenberger, M.C. (2022), "Value co-creation and performance within Brazilian innovation environments", Journal of Research in Marketing and Entrepreneurship, Vol. 24 No. 2, pp. 292-311. https://doi.org/10.1108/JRME-04-2021-0047
Publisher
:Emerald Publishing Limited
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