Commentary – The ServCollab Perspective on Elevating Human Experience

Abstract

Purpose

This commentary describes ServCollab’s perspective on Elevating Human Experience and urges researchers to join in collaborating on research to reduce suffering and improve human well-being.

Design/methodology/approach

This commentary is based on ServCollab’s pioneering approach to building a serving humanity logic and growing service research capacity to work on the hardest service systems problems humanity faces.

Findings

ServCollab’s ongoing efforts to Elevate the Human Experience are described. First, ServCollab seeks to develop a serving humanity logic. Second, ServCollab seeks to coalesce divergent perspectives on service. Third, ServCollab seeks to build a serving humanity movement capable of addressing complex service systems problems.

Practical implications

Practical ideas are offered for serving humanity through collaboration.

Social implications

Because human life depends on service systems, this ServCollab commentary has broad application to all human experience.

Originality/value

This commentary offers a unique approach to building collaborative service research projects capable of addressing service inclusion, service language and climate change.

Citation

Fisk, R.P. (2022), "Commentary – The ServCollab Perspective on Elevating Human Experience", Journal of Services Marketing, Vol. 36 No. 7, pp. 873-876. https://doi.org/10.1108/JSM-05-2022-0161