Revisiting Doing Business in the Middle East

Abstract

This case engages students on a number of issues common to doing business in other countries, specifically in the Middle East. It is intended to be a basis for class discussion rather than to illustrate either effective or ineffective handling of the situation. The case seeks to integrate issues of international management and cross-cultural conflict and negotiation. Students are challenged to diagnose a cross-culturally sensitive situation and develop solutions in a team environment under limiting time restraints. This case is also designed to help students understand the cultural aspects of a situation and how different solutions could have major consequences on the bottom line of a company.

Citation

Desplaces, D. and McIntyre, N.K. (2009), "Revisiting Doing Business in the Middle East", New England Journal of Entrepreneurship, Vol. 12 No. 1, pp. 55-57. https://doi.org/10.1108/NEJE-12-01-2009-B005