Great customer service leads to more effective sales efforts: Results from a survey of Brazilian salespeople

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case 10;studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Having a structured approach to dealing with problems in service delivery helps with sales performance. Some factors at play within the sales environment influence this positively and some negatively.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2018), "Great customer service leads to more effective sales efforts: Results from a survey of Brazilian salespeople", Strategic Direction, Vol. 34 No. 9, pp. 7-9. https://doi.org/10.1108/SD-05-2018-0111