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The factors that really drive CSR integration: Use of corporate social responsibility is complex and diverse

Strategic Direction

ISSN: 0258-0543

Article publication date: 10 October 2016

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The research aims to analyze strategic corporate social responsibility (CSR) integration and its maturity. It considers driving forces of the integration efforts, moral value, and processes and impacts. It also examines levels of CSR integration in company strategy. This makes it possible to evaluate both the phase and stage of maturity which the company has reached as it seeks full integration of social responsibility.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2016), "The factors that really drive CSR integration: Use of corporate social responsibility is complex and diverse", Strategic Direction, Vol. 32 No. 10, pp. 27-29. https://doi.org/10.1108/SD-07-2016-0103

Publisher

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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