Thinking outside the box: Fostering creative solutions to improve business performance

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The paper discovered that entrepreneurial orientation can help firms to improve their business performance; however, elements like size and nature of the business can impact the significance of that outcome.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2023), "Thinking outside the box: Fostering creative solutions to improve business performance", Strategic Direction, Vol. 39 No. 10, pp. 34-35. https://doi.org/10.1108/SD-10-2023-0133