Development and adoption of B2B mobile applications: Identifying benefits, barriers and enabling factors

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Use of mobile applications can enhance performance in business-to-business (B2B) contexts. Firms are able to develop apps in order to attain various benefits but must also be cognizant of different technological, environmental and organizational factors with the potential to facilitate or impede development.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2024), "Development and adoption of B2B mobile applications: Identifying benefits, barriers and enabling factors", Strategic Direction, Vol. 40 No. 1, pp. 5-8. https://doi.org/10.1108/SD-12-2023-0166