Keywords
Citation
(1999), "Electra expands into Europe", Circuit World, Vol. 25 No. 1. https://doi.org/10.1108/cw.1999.21725aab.018
Publisher
:Emerald Group Publishing Limited
Copyright © 1999, MCB UP Limited
Electra expands into Europe
Europe
Electra expands into Europe
Keywords Electra, Europe
Electra announce the formation of Electra Europe. This marks a significant expansion for the company and will strengthen their position and operations in Europe. The new company joins the family of Electra's overseas companies which operate in the USA, the Far East, India and South Africa.
Electra Europe srl will be based in Milan, under the management of Andrea Bernardi who will be responsible for all product sales in continental Europe. Under his overall management, Electra is also pleased to announce their expansion into equipment sales worldwide. This will enable them to offer turnkey solutions to their customers.
Chris Wall has been appointed general manager of Electra UK's manufacturing and research facility near Tonbridge, Kent. Lee Collier has responsibility for sales and marketing for Electra America, and David Williams for the UK.