Valor appoints its first VP marketing and a new president of European operations

Citation

(1999), "Valor appoints its first VP marketing and a new president of European operations", Circuit World, Vol. 25 No. 4. https://doi.org/10.1108/cw.1999.21725dab.030

Valor appoints its first VP marketing and a new president of European operations

Valor appoints its first VP marketing and a new president of European operations

Keyword: Valor

Valor Computerized Systems Ltd, an EDA software tools supplier for bare board fabrication, board assembly, contract manufacturing and PCB layout design industries, today announced the promotion of Julian Coates, from Managing Director of Valor Computerized Systems N.V., to VP Marketing of parent company Valor Computerized Systems Ltd. The successor to Coates is Uri Lotan who has been appointed President of Valor Computerized Systems N.V., based in Belgium.

"These appointments are as a result of Valor's plans to further invest in sales and marketing for the PCB layout design, PCB assembly and contract manufacturing markets. Valor revenue grew by 30 percent during 1998, and by continuously monitoring, reviewing and refining our business strategy we aim to continue this growth throughout 1999," said Schmil Dolberg, CEO of Valor.

Coates, 41, reporting to Dolberg, assumes responsibility for Valor product positioning, pricing and promotion, and corporate marketing communications. Coates has been with Valor virtually since it was established, in 1992, and has over 16 years' sales and senior management experience, working in the PCB design and manufacturing industry.

"For many years the PCB industry has been striving towards an efficient design to manufacture process. The bedrock of Valor's business strategy is to seamlessly integrate PCB design, fabrication and assembly, and the challenge for me is to ensure EDA vendors and OEMs recognise the full power of the Valor DFM concept. Through intelligent data (ODB++) and a balanced offering of high-level tools, Valor will change the way the industry is structured, and can bring fundamental advantages to all industry players in terms of cost and time to market reduction, and product quality assurance", said Coates.

Uri Lotan joins Valor as President of Valor's European operations, reporting to Dolberg. This senior management position involves responsibilities for customer satisfaction and support, and the sales and marketing of Valor's DFM and pre-production engineering software products: Enterprise-3000 and Trilogy-5000 in Europe. Specific challenges for Lotan include the continuous penetration and growth of Valor within Europe, in addition to the increased adoption of ODB++ -Valor's intelligent and open DFM data exchange format -which is quickly becoming the de facto standard in PCB CAD-to-CAM data exchange.

Lotan joins Valor with over 16 years' experience in a range of senior managerial roles, including business development, sales and marketing, in hi-tech companies such as Scitex and Orbotech Europe -of which he became President, and in 1993 achieved revenues of over $30M.

More recently Lotan has been involved with several successful start-up companies as director, investor and promoter. He holds a BScin Industrial & Management Engineering, from the Technion, Israel.