Citation
(2002), "Emerald, the new name and vision for MCB-UP Ltd", Circuit World, Vol. 28 No. 1. https://doi.org/10.1108/cw.2002.21728aaa.002
Publisher
:Emerald Group Publishing Limited
Copyright © 2002, MCB UP Limited
Emerald, the new name and vision for MCB-UP Ltd
Emerald, the new name and vision for MCB-UP Ltd
For 2002, the publisher of Circuit World will be changing its trading name from MCB-UP Ltd to Emerald. You may wonder why! It is to reflect the success of our Emerald database – our electronic database, which, along with much other material, contains current and archival content of this Journal.
As a reader you will almost certainly know the Emerald name, because electronic usage of the material contained in our journals has doubled every year since 1996 and the trend continues. During 2000, more than 5.5 million articles were delivered to users – that is over 16,000 articles every day.
But why are we telling you this? Well, partly to explain why this Journal will look different in 2002 and why it will carry a new logo. We will be introducing a new logo and giving all our titles a new cover design for 2002 to reflect the Emerald brand. More importantly, however, frequently users of material published in our journals are also potential authors. So, if you are thinking of submitting an article for an Emerald journal in 2002, please be assured that you will have the full reach of the Emerald database on your side to ensure that your work reaches the widest, global audience.
Forthcoming volume
In 2002, Circuit World will continue to be a central, authoritative, international and independent forum for the exchange of information pertaining to the standard, design, analysis, materials, process, reliability and manufacture of substrates for first level packages. You can look forward to the following areas being covered in the forthcoming volume:
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Single- and double-sided boards.
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Soldering.
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High speed PCBs and multilayer boards.
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Drilling substrates.
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Flexible circuits.
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Etchants.
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Controlled impedance.
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Vias/microvias.
Any questions or comments regarding Circuit World, or any other Emerald titles, are most welcome. Please contact sparkinson@emeraldinsight.com